The March 2011 Issue of Instinct Magazine is out now on stands featuring a cover story of Luciano Costa. Check him out in our Liquid Bamboo Tie..

On Saturday, February 12, more than 300 fans attended the 3rd Annual MojaMoja Pre-Grammy Brunch and Concert at the AT&T Center downtown Los Angeles. Performances included Grammy nominees Chilean Rapper Ana Tijoux, Bilal and Eric Roberson. Other artists featured at the event were DJ Flying Lotus and Superhumanoids.

Dirt LA collaborated with Moja Moja and Oxfam as the official apparel partner for the event. Raffling two of our signature pieces from the Liquid Collection, 100% of the proceeds were given to Oxfam America in supporting their efforts in Haiti.

The concert headlined with Grammy Artist Mavis Staples, known for her classic hit “I’ll Take You There,” was honored with the inaugural MojaMoja Vanguard Award. This award was presented by world renowned DJ and co-creator of theMojaMoja.com Garth Trinidad, who for the event was wearing the Dirt LA Liquid Beach Tie and Oxfam America’s Bob Ferguson, senior music advisor. She performed her 2011 Grammy-winning song “You Are Not Alone.”

With one of the most anticipated events of the music industry almost here.. we are proud to announce our collaboration with Moja Moja and Oxfam America for the 3rd Annual Pre-Grammy Brunch this Saturday.

World renowned DJ Garth Trinidad (KCRW) Ramona Wright created a special event more than 3 years ago to highlight international and urban alternative artists during Grammy weekend.  Their vision has evolved and has quickly expanded.

The MojaMoja Pre-Grammy Awards Brunch and Benefit Concert has become one of the most anticipated events during Grammy weekend because of the unique and sexy venues, the performances and the cause…Oxfam America (www.oxfamamerica.org).

Today is the last day to purchase tickets for the brunch, which is scheduled next Sat. 2/12.  Expected to sell out today for a third year in a row.  Tickets will not be sold on site and we hope to see you there to share this intimate concert experience with 2011 Grammy Nominees including Rock & Roll Hall of Famer Mavis Staples, French/Chilean Rapper Ana Tijoux, Bilal, Eric Roberson, and introducing Superhumanoids.

DJ Flying Lotus will spin during brunch, which will be served from 11am – 12:30pm and the concert along with Vanguard Award presentation to Mavis Staples will be 1pm – 3pm.

Check out the commercial via the link below and sizzle reel from the 2010 event to see what you can expect:

http://www.youtube.com/user/MojaMojaTV

http://vimeo.com/12631113

Purchase your tickets from the following link and spread the word:

http://themojamojabrunch.eventbrite.com/

Lastly, if you cannot attend, please still visit the site to make a donation to Oxfam America on-line and support their efforts to end poverty and injustice.

We hope to see you there!

Dirt LA is delighted to announce that we have been chosen to be the official apparel partner for the 3rd Annual Moja Moja Pre-Grammy Brunch. As a prequel to this amazing event, which will take place in February 2011 we have been invited as guests to the “Upfront” reception on October 27th, 2010 which is being sponsored by Tesla Motors. As an up and coming eco-friendly apparel line, we are honored to be able to work with Moja Moja and their continued joint efforts with Oxfam America. Of course, we will keep you updated with more exciting news about these upcoming events, but in the mean time check out Moja Moja and Oxfam America at themojamoja.com

As you all know, DirtLA is dedicated to spreading fashionable eco-trends as well as the latest eco news. Something we are super excited about here at DirtLA are the EMA Awards on October 16th. Since 1991 the EMA Awards have been the only program which devotes itself to celebrating the entertainment industry’s environmental efforts. The EMAs’ play a large and crucial role in connecting the entertainment industry to many different environmental efforts. We found this event interesting since we also aim to integrate celebrity chic fashion into our eco-friendly clothing. To learn more about the Awards visit www.ema-online.org

Also if you feel like investing in some eco chic clothing, feel free to visit www.dirtla.com

Our Lundun Dress in Beginnings has been featured in the Sept/Oct of Coco Eco Magazines “Fashion Editor Loves” section.

After tons of hard work the time has finally come in which we are proud to announce the launch of Dirt LA | Home! On our website you will have access to a wide variety of things such as background information on the newly launched brand, press releases from past events, and access to our Twitter, Facebook, and Flickr. So, if you even have the least bit of interest in edgy, modern, and hip eco-fashion don’t hesitate and head on over to our website to learn more about Dirt LA and our up and coming fashions and events!

Dirt LA website coming Summer 2010.

If you or anyone you know is interested, we are looking for a female model, brunette and with an edgy look . Submit photos to info@dirt-la.com. Photoshoot will be next week so only apply if you are available for a half-day shoot. Thanks!

www.dirtla.com

Check out exclusive photos from our collaboration with The Penitent Man Movie Premiere at the W Hollywood. Director Nicholas Gyeney wore our limited edition tie inspired by the movie!

Penitent Man Premier

View all the event photos here: http://www.flickr.com/photos/dirtla/sets/72157624080254751/

Visit www.dirtla.com for more information. Photos courtesy of Imeh Akpanudosen-www.lifethroughthescope.com